Using the Now Book It CRM, you can use these email suggestions to contact your customers with the aim of having them visit your venue again.
Welcome message
Thank customers for visiting and gauging the first impression.
This communication is sent 1 day after a customer’s first visit date and includes a Net Promoter Score survey (NPS) to measure customer satisfaction.
Welcome to Program Message
This is aimed at customers who are on your database but haven’t made a booking yet. You can target them quarterly to remind them about your business.
Update details Message
Capture more information from your customers
Knowing more about your customers means you can send them personalised communications they love reading.
New customer revisit series – 3 messages
Turn first-timers into regulars
This series of communications is sent 30, 60 and 90 days after a customer’s last visit date, with 1 or 2 visits recorded. This automation gives you three opportunities to get the customer to visit again. Include a voucher that increases in generosity as the time between visits increases.
Existing customer retention series – 2 messages
Recover customers who haven’t visited in a significant period.
This series is designed to be sent to customers who have visited multiple times but haven’t returned within 30 days & 60 days of their expected next visit.
Lapsed customer retention message
Recover customers who haven’t visited in 6 months or more.
This message is sent to lost customers who may need a reminder about your business. We recommend including a generous voucher to entice them back.
Birthday message
Invite your customers to celebrate with you.This message is sent two weeks before a customer’s birthday and includes a birthday gift from your business. A voucher is a great way to capture those birthday bookings.
Milestone Visits
Reward loyal customers
Celebrate loyalty by acknowledging milestone visits such as on their 5th, 10th or even 20th visit. Reward your loyal customers with a voucher to show your appreciation for them.
Milestone birthdays
These messages are sent to contacts up to six months before the date of birth of contacts who have an upcoming milestone birthday such as 30th, 40th, 50th etc. Include details about your events or functions manager.
Function reminder
Recurring automated communications are set up to be sent every 4-6 months and work to remind customers about your function facilities.
Gift card reminder
Regularly remind customers about your gift card options.
Recurring automated communications are set up to be sent every 4-6 months and work to remind customers about your gift cards.
